Loïc et giL _ Brand Identity

A new style and a new image for Loïc et giL.

When I started working at Loïc et giL I was asked to rethink the brand image and to create something which would be simple yet strong at the same time, conveying as far as possible the brand's soul while still highlighting the product.

A very important part of this process was the packaging study: fine materials associated with neutral colours have always represented Loïc et giL and with the new design we can definitely say that the product becomes the centre-piece in just the way a precious jewel might be.

Indeed, when designing this packaging I took inspiration from a jewellery box.

Essential, neutral, clean, but containing something very precious; its simplicity highlighting its content.