FRANCESCA PERONA
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Personal project _ Margherita Dolcevita Web site
Tipo di progetto
Website
Data
2015
Luogo
Geneva / Turin
Born somewhat by chance, these sandals were created in the summer of 2015.
Playing around with an exercise in style: the first pair were born from the desire for something new and different, which I myself couldn’t find anywhere; I was inspired enough to find a craftsman who could turn my ideas into reality.
After the feasibility study, a few prototypes and many trials, we developed the sizes from 35 to 41 EU, designed the dies, created the Brand Identity, opened social networks and, without even realizing it, started online marketing through e-commerce and Instagram.
A 360° adventure which allowed me for the first time to face all the uncertainties and difficulties of producing an object from the very beginning with a simple design.















