VG PR and Communication

Logo design, Brand Identity and Website for the presentation of services.

This logo was heavily influenced by the world of fashion: the goal being to convey to the customer interfacing with VG-PR COMMUNICATION for the very first time, the idea that this is an agency specialising in the fashion/luxury/high-end sectors.

Indeed, the company offers tailor-made services to small and large fashion and watch brands in Switzerland and in Italy.

The customer required a logo inspired by the world of fashion, which is why I decided to work with a classic font such as Didot, suggesting a palette linked to the world of Haute Couture, being inspired by Chanel's two-tone, Dior’s shapes and presenting compositions reminiscent of Yves Saint Laurent’s lines.

In addition, as the main theme is communication, I couldn't resist the temptation to take advantage of the letter V in the name of the founder, thus also introducing elements reminiscent of the classic but everlasting lines of the famous Vogue magazine.